MINI-CASE
Your brother,Fred,owns ATZ Inc. ,a company that provides wireless telecommunications network in several cities in the Midwest region.You are taking a marketing class in college,and you asked Joe for some information about his business for a class project.You determined that one of his customers has a long customer history of 75,an above-average purchase amount of 55,a low repurchase desirability of 20,a weak product preference of 10,and the customer does not recommend ATZ services to potential customers.The customer is clearly dissatisfied,but since ATZ Inc.is the only wireless telecommunications network provider in the city he is compelled to use it.
-Mini-Case Question.If the same customer has a high repurchase desirability,a strong product preference,and recommends ATZ wireless telecommunications services to his friends and acquaintances,what type of customer would he be?

Question

Quizplus · Accepted Answer

A customer with high repurchase desirability, strong product preference, and who recommends the services to others is a loyal customer. They are satisfied with the services and have developed an emotional connection with the brand.

MINI-CASE Your Brother,Fred,owns ATZ Inc. ,A Company That Provides Wireless Telecommunications