Suppose the owners of a new bed and breakfast establishment are interested in conducting an experiment to determine the most effective advertisement strategy for increasing the number of reservations.The bed and breakfast owners intend to rotate advertisements for 12 weeks between a travel website, a travel magazine and a local billboard.Customers making reservations will be asked where they saw the advertisement.In this experiment, the independent variable is ________________.
A)advertisement venue
B)bed and breakfast establishment
C)travel website
D)number of reservations
E)number of customer calls

Question

Quizplus · Accepted Answer

The independent variable is the factor that is changed or controlled in a scientific experiment to test the effects on the dependent variable. In this case, the advertisement venue (travel website, travel magazine, local billboard) is being changed to observe its effect on the number of reservations, making it the independent variable.

Suppose the Owners of a New Bed and Breakfast Establishment