BigShots, Inc.is a specialty e-tailer that operates 87 catalog websites on the Internet.Kevin Conn, Sales Director, feels that the style (color scheme, graphics, fonts, etc.)of a website may affect its sales.He chooses three levels of design style (neon, old world and sophisticated)and randomly assigns six catalog websites to each design style.Kevin's experimental design is a ________.
A)factorial design
B)randomized block design
C)completely randomized design
D)normalized block design
E)partially randomized design

Question

Quizplus · Accepted Answer

The experimental design is a completely randomized design because each catalog website is randomly assigned to one of the three design styles without any consideration of blocking variables or other factors that might influence the outcome.