ABC Company includes an instant coupon as part of its product's package that gives buyers a discount on the product's retail price.What is the company attempting to do?
A)Increase sales
B)Provide negative information about its competitors
C)Stabilize sales by employing personal selling
D)Differentiate the product

Question

Quizplus · Accepted Answer

Including an instant coupon in the product's package is a strategy aimed at making the product more appealing to consumers by offering them a financial incentive, which can lead to an increase in sales.

ABC Company Includes an Instant Coupon as Part of Its