Question 1

Which of the following made possible the coordination of time and the establishment of just six time zones across Canada?

Accepted Answer

The telegraph made it possible to coordinate time across vast distances quickly and efficiently, leading to the establishment of standardized time zones. This was crucial for scheduling trains and improving communication across Canada.

Question 2

How is mass media communication typically accomplished?

Accepted Answer

Mass media communication is typically accomplished through one-way channels, where information is disseminated from a single source to a large audience without direct feedback from the audience to the source.

Question 3

What was the dominant mass medium until the 1950s?

Accepted Answer

Newspapers were the dominant mass medium until the 1950s, when television began to take over as the primary source of news and entertainment.

Question 4

What do we call information that is transmitted from a single source to a large impersonal audience?

Accepted Answer

Mass media refers to the technology that is intended to reach a large audience by mass communication. It includes various platforms like newspapers, television, radio, and the internet, which are used to disseminate information to a large, often global, audience.

Question 5

Approximately what percentage of their time do Canadians spend interacting with various media today?

Accepted Answer

Canadians spend approximately 40 percent of their time interacting with various media today.

Question 6

Why is it possible that the human mind and the human body are extensions of mass media?

Accepted Answer

The human mind and body can be seen as extensions of mass media because media consumption heavily influences people's thoughts, behaviors, and perceptions, integrating media into their daily lives and identities.

Question 7

What do we call print, radio, television, and other communication technologies?

Accepted Answer

Mass media refers to the technology used to communicate with a large audience, including print, radio, television, and other forms of broadcasting and publishing.

Question 8

Which of the following terms is used to signify the fact that humans now live in a world dominated by mass media?

Accepted Answer

The term "the global village" is used to signify the fact that humans now live in a world dominated by mass media, a concept popularized by Marshall McLuhan, indicating how communication technology has effectively shrunk the world into a village.

Question 9

Johannes is excited to have contributed to the distribution of the first mass-media product in the Western world. What project did he assist in?

Accepted Answer

Johannes Gutenberg is credited with the invention of the printing press around 1440, and his most famous work is the Gutenberg Bible, which is considered the first major book printed using mass-produced movable metal type in Europe. This innovation marked the start of the age of the printed book in the West.

Question 10

Todd is really upset by the messages he is interpreting from prime-time television. According to the textbook, what action could he take that will effectively interrupt or stop the messages he receives?

Accepted Answer

C) He can stop watching prime-time television. This is the most direct and effective way to interrupt or stop the messages he receives, as it removes the source of the messages entirely.

Question 11

Marion generally watches television for an hour or two per day to unwind after long days at work on her computer, surfing the Internet. What is she engaged with in these activities?

Accepted Answer

Marion is engaged with mass media, which refers to the technology used to deliver information and entertainment to a large audience, such as television and the Internet.

Question 12

Who coined the term "global village"?

Accepted Answer

Marshall McLuhan is credited with coining the term "global village" to describe the way that electronic media would connect people across the world.

Question 13

Which of the following is one of the major factors in the rise of mass media?

Accepted Answer

The answer of Which of the following is one of...

Question 14

What significant technology was invented by Johannes Gutenberg?

Accepted Answer

Johannes Gutenberg is credited with inventing the printing press in the 15th century, which revolutionized the way information was disseminated and books were produced, making them more accessible to a wider audience.

Question 15

Michael is planning to run for mayor of his city, and he has been avidly consuming old television footage from the Kennedy-Nixon presidential debate in 1960. Michael is determined to use television media as effectively as Kennedy did. Whose services should he seek out for this plan?

Accepted Answer

Image consultants can help Michael present himself effectively on television, similar to how Kennedy used television to his advantage in the 1960 debate.

Question 16

When the cellphone was invented, Josh was ten years old. Approximately what age is he today?

Accepted Answer

The first handheld cellular mobile phone was demonstrated by John F. Mitchell and Martin Cooper of Motorola in 1973, making it about 50 years ago from today. If Josh was 10 at that time, he would be approximately 60 years old today, making option D (40-49) the closest choice.

Question 17

Anna has a part-time job, she goes to school full-time, and she enjoys an active social life. According to the textbook, if Anna is like most Canadians, what does she spend a significant amount of her daily time doing?

Accepted Answer

Most Canadians, like Anna, spend a significant amount of their daily time watching TV, as indicated by various studies on daily time use.

Question 18

When the first iPhone was released, Tiffany was ten years old. Approximately what age is she today?

Accepted Answer

The first iPhone was released in 2007. Assuming the current year is 2023, Tiffany would be approximately 26 years old today (2023 - 2007 + 10).

Question 19

Which theorist said that mass media are extensions of the human body and human mind?

Accepted Answer

Marshall McLuhan is known for his assertion that mass media and various forms of technology are extensions of the human senses, body, and mind, encapsulated in his famous phrase, "the medium is the message."

Question 20

What year did the first television broadcast occur in Canada?

Accepted Answer

The first television broadcast in Canada occurred in 1931 by the Canadian Broadcasting Corporation (CBC).

Quiz 18: Mass Media and Mass Communication