Question 1

Sexually suggestive ads tend to work well with personal products such as perfume or cologne.

Accepted Answer

Studies have shown that sexually suggestive ads are more likely to grab consumers' attention and create a memorable impression, especially for personal products such as perfume or cologne where the emphasis is on attractiveness and desirability. However, it should be noted that this approach may not be effective for all types of products and can be risky if the content is perceived as offensive or inappropriate.

Question 2

While some evidence exists that humor may be universal,other research indicates that particular executions of humor appeals may not be universal and that humor is often based in one's culture.

Accepted Answer

While some aspects of humor may transcend cultures, there is evidence to suggest that the way humor is expressed and received is often based in one's cultural background.

Question 3

To be successful,humor used in ads should be connected directly to the product's benefits.

Accepted Answer

Humor can be an effective tool in advertising, but it should be used strategically and connected to the product's benefits to be successful. If the humor is disconnected from the product or its benefits, it may not be effective in driving sales or creating a positive brand image.

Question 4

Low levels of fear in an ad may not create feelings of severity or vulnerability.

Accepted Answer

Low levels of fear may not be enough to create a sense of severity or vulnerability in the audience. To effectively convey a message of danger or risk, a certain level of fear or threat needs to be present in the ad.

Question 5

Women tend to respond more favorably to the use of overt sexuality in advertisements than they do to the use of sensuality.

Accepted Answer

Studies have shown that women tend to respond more favorably to the use of sensuality in advertisements, as opposed to overt sexuality. Sensuality can evoke an emotional connection and can be more empowering, while overt sexuality can often feel objectifying and uncomfortable.

Question 6

When a viewer of an advertisement believes he or she can take action to prevent negative consequences by purchasing a product,the individual is exhibiting self-efficacy.

Accepted Answer

This is because self-efficacy is the belief that one has the ability to successfully carry out a specific action in order to achieve a desired outcome. In this case, the desired outcome would be preventing negative consequences and the action would be purchasing the product.

Question 7

An advertisement featuring a fear appeal that suggests a person will feel good about losing weight is an example of highlighting extrinsic rewards.

Accepted Answer

The answer of An advertisement featuring a fear appeal that...

Question 8

A fear level that is too high is impossible to create,because viewers have become immune to fear tactics in advertising.

Accepted Answer

While viewers may have become desensitized to certain fear tactics in advertising, it is still possible to create a fear level that is too high and can turn viewers off or lead to negative backlash. Additionally, new and creative approaches to fear and suspense can still be effective in capturing audiences.

Question 9

Nudity and partial nudity in advertisements are most effective when the product has some form of sexual connotation.

Accepted Answer

Studies have shown that nudity and partial nudity in advertisements have a greater impact on viewers when the product is related to sex or sexual appeal. This is because the use of nudity can elicit an emotional response from the audience, creating a stronger connection to the product. However, it is worth noting that the use of nudity in advertising can also be controversial and potentially offensive to some viewers.

Question 10

Ads that use nudity or partial nudity are almost always designed to elicit some type of sexual response in viewers.

Accepted Answer

Ads that use nudity or partial nudity can be designed for various purposes beyond eliciting a sexual response, such as promoting body positivity, health and wellness, or artistic expression.

Question 11

Although using sex in advertising no longer sells the way it used to and no longer has the shock value it had in the past,advertising in the United States and other countries contains more visual sexual themes than ever before.

Accepted Answer

While using sex in advertising may not have the same impact it once did, there is still a significant amount of visual sexual themes present in advertising in the United States and other countries.

Question 12

In a fear appeal,vulnerability is based on the likelihood or probability that a negative event will occur.

Accepted Answer

Vulnerability in a fear appeal is based on the likelihood or probability of a negative event happening, such as getting sick or experiencing a car accident if safety measures are ignored.

Question 13

When humor in an ad is remembered,the product or brand is almost always easily recalled.

Accepted Answer

While humor in an ad can make it memorable, it does not guarantee that the product or brand will be easily recalled. Sometimes, viewers remember the joke but forget the product or brand being advertised.

Question 14

Humor causes consumers to watch,laugh,and,most important,respond with an immediate purchase.

Accepted Answer

While humor can be effective in catching consumers' attention and creating a positive association with a brand, it does not guarantee an immediate purchase response. Many factors, including personal preferences and budget constraints, can impact purchasing decisions.

Question 15

An advertisement designed to convince viewers that if they do not use a particular brand of deodorant,they will be social outcasts stresses the severity of a negative consequence in a fear appeal.

Accepted Answer

The ad is using a fear appeal by emphasizing the negative consequence of being a social outcast if the viewer does not use the particular brand of deodorant.

Question 16

An advantage of using humor in ads is that it easily transfers to other countries and cultures.

Accepted Answer

Humor is culturally specific and may not be understood or appreciated in all cultures. Therefore, it may not easily transfer to other countries and cultures.

Question 17

Severity and vulnerability are key elements in rational advertisements.

Accepted Answer

Severity and vulnerability are key elements in the Health Belief Model, primarily related to health behavior change, not specifically to rational advertisements. Rational advertisements often focus on logical arguments or benefits of a product or service, not necessarily on health-related severity and vulnerability.

Question 18

Truly subliminal sexual messages are highly effective advertising techniques.

Accepted Answer

Research has shown that while subliminal messages can attract attention, their effectiveness in influencing consumer behavior, especially in advertising, is limited and often overstated.

Question 19

Humor has proven to be one of the best appeals for cutting through advertising clutter.

Accepted Answer

Numerous studies have shown that humor is an effective advertising tool as it grabs attention and creates an emotional connection with the audience. Humorous advertisements are more likely to be remembered, shared, and positively perceived by consumers.

Question 20

Humor is a rarely-used form of advertising appeal.

Accepted Answer

Humor is actually a commonly used form of advertising appeal, as it can grab the attention of consumers and make the brand more memorable. Many successful ad campaigns have used humor as a key component.

Quiz 6: Advertising Design