Question 1

Which of the following questions is MOST relevant to Retepson's decisions with respect to the viability of its business model?

Accepted Answer

D)Retepson is concerned that its entire business model won't work given advancements in technology. To answer that question, it needs to look outside issues related to its current business, which eliminates Choices A, B, and C. The essential issue is whether people will want to buy those books, because if they don't, then no one will be interested in advertising in them, either. So Choice D gets at the most important issue. Choice E wouldn't help because it makes no sense to try to sell new versions of college guides to people who no longer need them.

Question 2

A supermarket is considering automated checkouts that would allow customers to scan the prices of their foods while shopping.Scanners would be placed around the store in different locations.Which statement,if true,would BEST support the claim that this idea would work better than a floating checkout idea?

Accepted Answer

D)The scanner technology would have minimal cost to operate on a daily basis.

Question 3

Black Friday is well known as the start of the end-of-the-year holiday shopping season in the U.S.retail market.Stores offer a variety of up-to-the-minute deals to attract customers into the store between certain hours.Customers have begun to utilize electronic PDAs and cell phones to keep up with the myriad sales and deals in the stores.Which condition would MOST threaten customers' use of mobile technology while shopping in stores?

Accepted Answer

C)Limited transmission ability would greatly hinder the use of the mobile devices while customers were shopping in stores.

Question 4

Which of the following,if true,would BEST support Stevenson's position?

Accepted Answer

B)This suggests that selling online is the single greatest factor that helps a business succeed. Choices A and C merely say that use of information technology helps businesses, but do not say how. Choice D says that the practice of online selling has been increasing, but does not suggest that that is the greatest factor in the success of businesses. Choice E suggests that those businesses that sell easily packaged imperishable consumer goods might benefit the most from Internet selling, but not that it is the most important factor in any business's success using information technology.

Question 5

Many hotels allow customers to check out without waiting at the front desk upon leaving.This greatly decreases checkout time and allows the front desk to be used for incoming and existing customers.One new approach is to permit customers to pay for their hotel stay online the night before checkout and then to leave their keys in the room.Which statement,if true,would BEST support this new idea for checking out?

Accepted Answer

B)Existing technology and customers' use of television can facilitate online checkout by the greatest number of customers.

Question 6

Greg feels comfortable that no one can open and read his e-mails.What does Greg most likely have installed in his computer?

Accepted Answer

C)The encryption system works by locking an e-mail message to a unique code number for each computer so only that computer, not others, can open and read the message.

Question 7

Which of the following is assumed by Marquand?

Accepted Answer

C)Marquand states that businesses benefit tremendously from access to information that they have through current information technology, which they would not have had when current information technology was not available. Choice A:Marquand does not assume that all businesses actually benefit from information technology, just that those who do use it benefit greatly from it. Choices B and E are incorrect because nothing is assumed by Marquand about the importance or prevalence of online selling for businesses. Choice D:Marquand states that businesses benefit from their actual use of information technology, not that the use of information technology in itself draws customers to businesses.

Question 8

Which of the following is assumed by Stevenson?

Accepted Answer

E)If businesses have most benefited from information technology by direct selling online as opposed to selling in physical stores, there must be many products that consumers prefer to buy online. Choice A:Many consumers may simply prefer online shopping to traditional shopping without actually disliking shopping at traditional retail stores. Contrary to Choice B, Stevenson assumes that many businesses have been using information technology. Choice C:Purchasing goods may be a relatively minor part of consumer Internet use. Stevenson just assumes that a significant enough amount of sales do come from the Internet that it makes a big difference for businesses that sell products online. Choice D is incorrect because it may be that consumers benefit more from information technology than businesses do. Stevenson just assumes that businesses do derive an important benefit from it.

Question 9

What is a particularly sinister quality of spyware?

Accepted Answer

B)Spyware can masquerade as a friendly file available as freeware or shareware.

Question 10

Home Garden Center uses mobile customer service representatives in all of its stores.These floating personnel walk the huge warehouse with smart phones answering customer questions,pointing out locations of items,and directing customers to checkout.Which condition would MOST threaten the use of the mobile customer service at Home Garden Centers in the next business season?

Accepted Answer

D)Upgrading the operating system on the smartphones would be a huge incurred cost for the company.

Question 11

Which of the following is at issue between Marquand and Stevenson?

Accepted Answer

D)Marquand thinks that the most important effect of information technology on business has been in the area of communication, while Stevenson thinks it is most important in its direct impact on sales. Choice A:Although Stevenson thinks online selling is the most important impact of information technology on business, Marquand does not disagree that it has importance, because Marquand simply says that the area of communications is the most important area of impact. Choice B:Both of them agree that information technology has made a significant impact on business. Choice C:Stevenson does not think that communications are an insignificant area of impact-he merely says that direct selling is the most important area. Choice E:Marquand and Stevenson only disagree about what the most important effect information technology has had on business.

Question 12

Tamasaki Sushi Bar is located in the Cotswold Shopping Center in a busy uptown business district.It caters to a few art galleries,a theater,and a nearby technical college.Recently,Tamasaki has noticed a decrease in customers around the lunchtime hour,which is one of its primary sales times during the day.Many customers use cell phones and frequent the Internet cafe in the area during the lunch hour.Which statement,if true,could BEST explain the sagging sales experienced by Tamasaki?

Accepted Answer

C)This statement indicates the willingness of technically savvy customers to patronize stores with online sales and service.

Question 13

Sally wants to determine any changes in the plant's performance based on an estimated 20 percent increase in sales.What technology will Sally most likely use?

Accepted Answer

A)A DSS is an interactive system that creates virtual business models and tests them with different data to see how they respond; in other words, the managers can look at "what-if" scenarios by inputting various pieces of data and then studying the system's results.

Question 14

Why might businesses want to analyze data that reveal what consumers do in the marketplace?

Accepted Answer

A)Understanding how consumers act in the marketplace can provide enough information that the marketer can determine which specific media options and types of advertisements will be most appealing to specific consumer groups.

Question 15

Kinsey Lighting,Inc.is a small retailer of decorative lamps and accessories for commercial businesses and residential homes.The company has been family-owned for two decades and has always advertised its business through local media outlets such as newspapers,yellow pages,and occasional radio spots.Recently,Kinsey has been talking with a Web designer about developing a company website.Which statement,if true,would BEST support Kinsey's decision to create a website for the business?

Accepted Answer

D)The positive online selling experiences of similar businesses can indicate success for this particular business with the same customers in the area.

Question 16

What type of users would download spyware?

Accepted Answer

B)Spyware is downloaded by users who are lured by "free software" offers; once installed, it crawls around to monitor the host's computer activities, gathering e-mail addresses and other important information.

Question 17

Interstate's Chief Information Officer thinks that improvements to the company's wide area network (WAN)should be a priority for the company.Which of the following,if true,would strengthen the CIO's position?

Accepted Answer

A)The company's WAN enables long-distance communication. If the company's various branches in different locations rely heavily on being in touch with each other, then improvements in the company's WAN should be a priority. Choices B and D relate to hardware issues rather than the company's WAN. Choice C:WAN helps with long-distance communication, not communication with workers in the same office. Choice E is incorrect because hiring and training of new employees does not directly relate to the company's WAN.

Question 18

Which of the following BEST describes a firewall?

Accepted Answer

A)Firewalls are security systems with special software or hardware devices designed to keep computers safe from hackers.

Question 19

A small preschool collects its tuition payments from parents by automated bank drafts each month.Administrators at the school are considering online tuition collections through the use of a secure logon on their school website.Which statement,if true,would BEST support the idea of online tuition collections?

Accepted Answer

B)The parents are willing to switch and have been receptive to using technology in related functions such as enrollment and admissions.

Question 20

Which of the following,if true,would BEST support Marquand's position?

Accepted Answer

A)This would strongly support Marquand's position since it would mean that information technology can be used to greatest competitive edge by a business in planning, as opposed to, for example, sales. Choice B relates mainly to the impact of information technology on consumers and does not specifically support Marquand's position. Choice C may support Stevenson's position since it relates to sales made over the Internet. Choice D relates to consumer choice, although Marquand's focus is businesses' ability to plan. Choice E does not say specifically how businesses use the latest information technology.

Quiz 14: Information Technology (IT)for Business