Florals is a popular retail chain specializing in women's lingerie and perfume. It designs and sources its own private-label merchandise that is sold in the store. Therefore, Florals is practicing
A) channel expansion.
B) scrambled merchandising.
C) backward integration.
D) horizontal integration.
E) product diversification.

Question

Quizplus · Accepted Answer

Backward integration arises when a retailer performs some wholesaling and manufacturing activities, such as operating warehouses or designing private-label merchandise.

Florals Is a Popular Retail Chain Specializing in Women's Lingerie