Shades n Hues is a company producing cosmetics. It supplies products to stores and beauty salons and also manages its own retail outlets. Therefore, Shades n Hues is engaged in
A) forward integration.
B) scrambled merchandising.
C) backward integration.
D) horizontal integration.
E) cross-selling.

Question

Quizplus · Accepted Answer

Forward integration occurs when a manufacturer undertakes retailing and wholesaling activities, such as Apple operating its own retail stores.

Shades N Hues Is a Company Producing Cosmetics