The retail strategy helps a retailer to identify all of the following except:
A) the target market toward which the retailer will direct its efforts.
B) the nature of the merchandise and services the retailer will offer to satisfy the needs of the target market.
C) how the retailer will build a long-term advantage over its competitors.
D) how to determine the break-even point for making profits.

Question

Quizplus · Accepted Answer

The retail strategy identifies (1) the target market, or markets, toward which the retailer will direct its efforts; (2) the nature of the merchandise and services the retailer will offer to satisfy the needs of the target market; and (3) how the retailer will develop unique assets that enable it to achieve long-term advantage over its competitors.

The Retail Strategy Helps a Retailer to Identify All of the Following