A ________ identifies the target market, the merchandise and services that will be offered, and how the company will achieve long-term advantage over its competitors.
A) retail strategy
B) corporate strategy
C) retail mix
D) supply chain
E) product mix

Question

Quizplus · Accepted Answer

The retail strategy identifies (1) the target market, or markets, toward which the retailer will direct its efforts; (2) the nature of the merchandise and services the retailer will offer to satisfy the needs of the target market; and (3) how the retailer will build develop unique assets that enable it to achieve long-term advantage over its competitors.

A ________ Identifies the Target Market, the Merchandise and Services