A ________ refers to the market toward which a retailer will direct its efforts.
A) channel member
B) market segment
C) target market
D) mass market
E) warm market

Name: A ________ refers to the market toward which a retailer will direct its efforts. A) channel member B) market segment C) target market D) mass market E) warm market
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Question

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The retail strategy identifies the target market, or markets, toward which the retailer will direct its efforts.

A ________ Refers to the Market Toward Which a Retailer