When developing the ________ for his salon, Theo decided to obtain a long-term competitive advantage over other salons by offering longer hours, better prices, a well-trained staff, and hair coloring for half-price every Wednesday to attract customers.
A) selling concept
B) business cycle
C) retail strategy
D) focal point orientation
E) marketing concept

Question

Quizplus · Accepted Answer

The retail strategy identifies (1) the target market, or markets, toward which the retailer will direct its efforts; (2) the nature of the merchandise and services the retailer will offer to satisfy the needs of the target market; and (3) how the retailer will build develop unique assets that enable it to achieve long-term advantage over its competitors.

When Developing the ________ for His Salon, Theo Decided to Obtain