Within the context of the model of consumer decision making, the ________ include the unwritten codes of conduct that indicate which consumption behavior should be considered "right" or "wrong."
A) marketing mix
B) output
C) decision
D) input
E) sociocultural influences

Question

Quizplus · Accepted Answer

Sociocultural influences include the unwritten codes of conduct, norms, and values that shape consumer behavior by indicating which actions are considered appropriate or inappropriate within a society. These influences play a significant role in determining what consumers view as "right" or "wrong" in terms of their consumption behaviors.

Within the Context of the Model of Consumer Decision Making