When a product fails to perform satisfactorily, it triggers ________ need recognition.
A) hypothetical state
B) actual state
C) desired state
D) avoidance state
E) psychological state

Question

Quizplus · Accepted Answer

When a product fails to perform satisfactorily, it triggers an actual state need recognition, as the consumer recognizes a difference between their current state (with a malfunctioning product) and the optimal performance level they desire.

When a Product Fails to Perform Satisfactorily, It Triggers ________