Question 1

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.
A) network
B) subculture
C) micro culture
D) cohort
E) none of the above

Accepted Answer

A subculture is defined as a group whose members share beliefs and common experiences that set them apart from others. This includes groups that have distinct norms, values, or traditions within a larger culture.

Question 2

________ constitute the largest Hispanic subcultural group.
A) Cubans
B) Dominicans
C) Nicaraguans
D) Puerto Ricans
E) Mexicans

Accepted Answer

Mexicans constitute the largest Hispanic subcultural group in the United States, making up a significant portion of the Hispanic population.

Question 3

When it comes to consumer behavior, ancestral pride associated with ________ is manifested most strongly in the consumption of ethnic foods, in travel to the "homeland," and in the purchase of numerous cultural artifacts.
A) age subcultures
B) nationality subcultures
C) race subcultures
D) religious subcultures
E) gender subcultures

Accepted Answer

Nationality subcultures are where ancestral pride is most strongly manifested in the consumption of ethnic foods, travel to the "homeland," and the purchase of cultural artifacts, as these activities are closely tied to one's national or ethnic heritage.

Question 4

In the United States, ________ percent of the American population is foreign born. This shows how important nationality subcultures are.
A) 7
B) 13
C) 19
D) 25
E) 31

Accepted Answer

As of the latest data available up to 2023, approximately 13 percent of the American population is foreign-born, highlighting the significance of nationality subcultures within the United States.

Question 5

In relation to consumer behavior, less acculturated Hispanic consumers ________.
A) prefer well-established brands
B) traditionally shop at large grocery chains
C) are price- rather than fashion-conscious when it comes to clothing
D) prefer frozen to fresh or prepared food items
E) tend to be impulse buyers

Accepted Answer

Less acculturated Hispanic consumers often prefer well-established brands due to trust and familiarity, which can be more important than price or convenience.

Question 6

In contrast to other American population segments, Hispanic Americans are ________.
A) more religious
B) more populous
C) more patriotic
D) younger
E) more highly educated

Accepted Answer

Hispanic Americans tend to have a younger median age compared to other American population segments.

Question 7

In relation to consumer behavior, less acculturated Hispanic consumers ________.
A) prefer new, undiscovered brands
B) traditionally shop at bodegas
C) are price- rather than fashion-conscious when it comes to clothing
D) prefer frozen to fresh or prepared food items
E) tend to be impulse buyers

Accepted Answer

Less acculturated Hispanic consumers traditionally shop at bodegas, which are small neighborhood stores that often cater to the specific cultural and product preferences of Hispanic communities.

Question 8

When discussing subcultures, it is important to note that each individual could be a member of ________.
A) either the dominant culture or a subculture
B) one subculture only
C) two subcultures only
D) four subcultures at the most
E) many subcultures, as there is no limit

Accepted Answer

Individuals can belong to multiple subcultures simultaneously, as subcultures are defined by interests, occupations, religions, ethnic backgrounds, and other factors. There is no limit to the number of subcultures one can be a part of.

Question 9

In addition to segmenting markets in terms of cultural factors, marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin, customs, and ways of behavior.
A) micromarkets
B) individual markets
C) mass markets
D) subcultures
E) microsocieties

Accepted Answer

Subcultures are groups within a larger culture or society that have their own distinct customs, values, and behaviors, making them a key focus for marketers aiming to target specific segments based on cultural factors.

Question 10

Despite the various countries of origin of Hispanic Americans, this subcultural group is often considered by some people as a single market based on ________.
A) age
B) nationality
C) geographic location
D) religion
E) language

Accepted Answer

Hispanic Americans, despite coming from various countries, are often viewed as a single market based on language, as Spanish is a common language among them.

Question 11

Which American ethnic subculture is the fastest growing?
A) Hispanic American
B) African American
C) Asian American
D) American Indian
E) none of the above

Accepted Answer

Asian American populations have been growing at a faster rate compared to other ethnic subcultures in the United States, largely due to immigration and higher birth rates within these communities.

Question 12

Hispanic youths are more fashion conscious and are more likely to seek out and be loyal to well-known brands than their non-Hispanic counterparts. This is an example of a subcultural characteristic based on ________.
A) age
B) ethnicity
C) religion
D) geographic region
E) gender

Accepted Answer

This is an example of a subcultural characteristic based on ethnicity, as it describes a behavior pattern (fashion consciousness and brand loyalty) that is attributed to Hispanic youths, distinguishing them from non-Hispanic groups.

Question 13

Members of a specific ________ possess beliefs, values, and customs that set them apart from other members of the same society.
A) subculture
B) demographic
C) trait
D) race
E) ideology

Accepted Answer

Subcultures are defined by their unique beliefs, values, and customs, distinguishing them from the broader culture to which they belong.

Question 14

Queens County (one of the five boroughs that make up the City of New York) is one of the most multicultural counties in America, where ________ percent of its residents were born outside the United States.
A) 26
B) 36
C) 46
D) 56
E) 66

Accepted Answer

Queens County is known for its high diversity, with approximately 46% of its residents being foreign-born, reflecting its status as one of the most multicultural areas in the United States.

Question 15

Which of the following is true of Hispanic American households?
A) Hispanic Americans tend to be members of smaller families.
B) Hispanic Americans are less likely to live in an extended family household.
C) Hispanic American households are less likely to contain children.
D) Hispanic Americans spend more time caring for their children.
E) The majority of all Hispanic Americans under the age of 18 living in the United States were born in Latin America.

Accepted Answer

Hispanic Americans are known for strong family values, which often includes spending a significant amount of time caring for their children. This cultural emphasis on family and childcare is a notable characteristic of Hispanic American households.

Question 16

The three primary ethnic subcultures in America, in order from most populous to least populous, are ________.
A) Asian Americans, African Americans, and Latinos or Hispanics
B) Asian Americans, Latinos or Hispanics, and African Americans
C) African Americans, Asian Americans, and Latinos or Hispanics
D) African Americans, Latinos or Hispanics, and Asian Americans
E) Latinos or Hispanics, African Americans, and Asian Americans

Accepted Answer

As of the most recent data, Latinos or Hispanics are the largest ethnic minority group in the United States, followed by African Americans, and then Asian Americans.

Question 17

A component of a person's subculture is ________.
A) age
B) race
C) ethnic background
D) all of the above
E) none of the above

Accepted Answer

Subculture is influenced by various factors including age, race, and ethnic background, making all of these components of a person's subculture.

Question 18

Subcultures are ________.
A) mutually exclusive in terms of membership
B) a hindrance to market segmentation
C) dynamic and evolving
D) vastly different in values and beliefs from dominant American culture
E) static

Accepted Answer

Subcultures are dynamic and evolving, meaning they change over time as they adapt to new influences and internal developments. This reflects the nature of social groups and communities, which are not static but rather evolve with societal changes and influences.

Question 19

The proportion of non-Hispanic/Caucasian whites in the U.S. population is projected to ________ over the next several decades.
A) increase
B) decrease
C) diffuse
D) remain at same level
E) dramatically rise

Accepted Answer

The proportion of non-Hispanic/Caucasian whites in the U.S. population is projected to decrease over the next several decades due to factors such as lower birth rates among this group compared to other ethnic groups and increasing racial and ethnic diversity through immigration.

Question 20

Ethnic clothing, art, music, and foreign-language newspapers are examples of ________ that can be associated with nationality subcultures.
A) cultural artifacts
B) loyalty drivers
C) ambassadors
D) fixation products
E) cross-cultural bridges

Accepted Answer

Cultural artifacts are tangible representations of a culture's values, beliefs, and traditions, which include ethnic clothing, art, music, and foreign-language newspapers. These items are associated with nationality subcultures as they reflect the unique cultural heritage and identity of different national or ethnic groups.

Quiz 12: Subcultures and Consumer Behavior

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

________ constitute the largest Hispanic subcultural group.

When it comes to consumer behavior, ancestral pride associated with ________ is manifested most strongly in the consumption of ethnic foods, in travel to the "homeland," and in the purchase of numerous cultural artifacts.

In the United States, ________ percent of the American population is foreign born. This shows how important nationality subcultures are.

In relation to consumer behavior, less acculturated Hispanic consumers ________.

In contrast to other American population segments, Hispanic Americans are ________.

In relation to consumer behavior, less acculturated Hispanic consumers ________.

When discussing subcultures, it is important to note that each individual could be a member of ________.

In addition to segmenting markets in terms of cultural factors, marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin, customs, and ways of behavior.

Despite the various countries of origin of Hispanic Americans, this subcultural group is often considered by some people as a single market based on ________.

Which American ethnic subculture is the fastest growing?

Hispanic youths are more fashion conscious and are more likely to seek out and be loyal to well-known brands than their non-Hispanic counterparts. This is an example of a subcultural characteristic based on ________.

Members of a specific ________ possess beliefs, values, and customs that set them apart from other members of the same society.

Queens County (one of the five boroughs that make up the City of New York) is one of the most multicultural counties in America, where ________ percent of its residents were born outside the United States.

Which of the following is true of Hispanic American households?

The three primary ethnic subcultures in America, in order from most populous to least populous, are ________.

A component of a person's subculture is ________.

Subcultures are ________.

The proportion of non-Hispanic/Caucasian whites in the U.S. population is projected to ________ over the next several decades.

Ethnic clothing, art, music, and foreign-language newspapers are examples of ________ that can be associated with nationality subcultures.