The key factor underlying the persuasive impact of a personal or interpersonal message received from either a formal or informal source is ________.
A) the number of times the message is sent
B) the source's credibility
C) the number of times the message is received
D) the type of broadcast medium used
E) the extent to which the receiver's peers understand the message

Question

Quizplus · Accepted Answer

The source's credibility is crucial in determining the persuasive impact of a message, whether it comes from a formal or informal source. A credible source is more likely to influence the attitudes, beliefs, or behaviors of the receiver.

The Key Factor Underlying the Persuasive Impact of a Personal