A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.
A) opinion group
B) demographic group
C) reference group
D) focus group
E) formal group

Question

Quizplus · Accepted Answer

A reference group is a social group that serves as a point of reference in making evaluations and decisions, influencing an individual's behavior, aspirations, and attitudes.

A(n) ________ Is an Actual or Imaginary Individual or Group