When measuring the demographics of a site's visitors, marketers are likely to be concerned with ________.
A) examining how the target audience navigates around the site
B) examining which demographic profiles have the most engagement
C) evaluating whether content is a good match with users and whether it converts many into buyers
D) determining how to improve the sell rate and reduce the cost per impression
E) all of the above

Question

Quizplus · Accepted Answer

All of the options listed are concerns for marketers when measuring the demographics of a site's visitors. They aim to understand how the target audience interacts with the site, which demographics engage the most, how well the content matches with users and converts them into buyers, and strategies to improve sell rates while reducing costs.

When Measuring the Demographics of a Site's Visitors, Marketers Are