Which media type reaches geographic, demographic, and interest-focused groups with relatively precise targeting and visually high-quality ads that have high credibility, long message life, and increased exposure due to pass-along readership?
A) television
B) magazines
C) radio
D) newspapers
E) interactive television (iTV)

Question

Quizplus · Accepted Answer

Magazines offer the ability to target specific demographics and interest groups with high-quality visual ads. They are known for their credibility, long shelf life, and the potential for increased exposure through pass-along readership, making them effective for reaching precise audience segments.

Which Media Type Reaches Geographic, Demographic, and Interest-Focused Groups with Relatively