________ is concerned with the likelihood or tendency than an individual will undertake a specific action or behave in a particular way with regard to the attitude object.
A) Cognition
B) Affectation
C) Situation
D) Perspective
E) Conation
Correct Answer:
Verified
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Q12: _ assess(es) the likelihood of a consumer
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Q17: In a consumer behavior context, _ are
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