According to the attitude-toward-object model, the consumer's attitude toward a product is a function of ________.
A) price
B) communication messages the consumer receives
C) the presence or absence of certain product-specific beliefs or attitudes
D) the consumer's intention to behave in a certain way
E) consumers' subjective norms

Question

Quizplus · Accepted Answer

The attitude-toward-object model suggests that a consumer's attitude toward a product is primarily determined by the presence or absence of certain product-specific beliefs or attitudes. This model posits that these beliefs or attitudes about specific attributes of the product influence the overall attitude towards the product.

According to the Attitude-Toward-Object Model, the Consumer's Attitude Toward a Product