Uncovering ________ is the primary objective of marketers as they seek to teach consumers how they can fill their needs by buying certain products and brands.
A) consumer motives
B) consumer cues
C) covert responses
D) overt responses
E) reinforcement mechanisms

Question

Quizplus · Accepted Answer

Uncovering consumer motives is essential for marketers because it helps them understand why consumers make the purchases they do, enabling them to tailor their marketing strategies to meet these needs and motivations.

Uncovering ________ Is the Primary Objective of Marketers as They