At some point, an individual can become satiated with numerous exposures to the same message, and both attention and retention will decline. This effect is known as ________.
A) advertising wear-out
B) the three-hit theory
C) stimulus differentiation
D) rehearsal
E) stimulus generalization

Question

Quizplus · Accepted Answer

Advertising wear-out occurs when an audience becomes overly familiar with a message, leading to a decrease in attention and retention rates. This happens after numerous exposures to the same advertisement or message.

At Some Point, an Individual Can Become Satiated with Numerous