Many marketers target the generation that is 18 to 34 years old, known as the ________.
A) millennial Generation
B) generation X
C) generation Z
D) net gen
E) baby boomers
Correct Answer:
Verified
Q15: _ is/are defined by computing an index
Q16: _ information is often the most accessible
Q17: As a base for market segmentation, _
Q18: Consumers' characteristics can be classed as either
Q19: Age, gender, and income are bases of
Q21: In the VALS typology, Thinkers are motivated
Q22: Consumer innovators are generally characterized by which
Q23: The VALS typology classifies the American adult
Q24: The widely used segmentation system combining lifestyle
Q25: PRIZM is an example of _ segmentation.
A)
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