Consumer innovators are generally characterized by which of the following personality traits?
A) confident enough to experiment and self directed more than others in trying new things
B) reserved and skeptical of marketing information
C) extraverted and risk averse
D) high in exhibition and reserved
E) extraverted and reserved

Question

Quizplus · Accepted Answer

Consumer innovators tend to be confident and self-directed, traits that enable them to experiment with and adopt new products or services ahead of the broader market. They are not typically characterized by being reserved, skeptical of marketing information, risk-averse, or both extraverted and reserved at the same time.

Consumer Innovators Are Generally Characterized by Which of the Following