The focus of the ________ was to sell more of what the manufacturing department was able to produce.
A) marketing concept
B) selling concept
C) product concept
D) production concept
E) market orientation

Question

Quizplus · Accepted Answer

The selling concept focuses on creating sales transactions rather than on building long-term, profitable customer relationships. It is often used when a company wants to sell what it has produced, rather than producing what the market wants.

The Focus of the ________ Was to Sell More of What