A food court in a mall is an example of a(n)
A) multiple risk.
B) analog approach.
C) cumulative attraction.
D) consumer spotting.
E) diminishing adjacent.

Question

Quizplus · Accepted Answer

The grouped location approach is based on the principle of cumulative attraction, which states that a cluster of similar and complementary retailing activities will generally have greater drawing power than isolated stores that engage in the same retailing activities.

A Food Court in a Mall Is an Example of A(n)