The grouped location approach is based on the principle of ________, which states that a cluster of similar and complementary retailing activities will generally have greater drawing power than isolated stores that engage in the same retailing activities.
A) multiple risk
B) analog approach
C) cumulative attraction
D) consumer spotting
E) diminishing adjacent

Question

Quizplus · Accepted Answer

The grouped location approach is based on the principle of cumulative attraction, which states that a cluster of similar and complementary retailing activities will generally have greater drawing power than isolated stores that engage in the same retailing activities.

The Grouped Location Approach Is Based on the Principle of ________