Locations in a shopping center affect both sales and occupancy costs. Which of the following statements is not True in describing the relationships?
A) The more expensive locations are closest to the supermarket in a strip shopping center.
B) Shops, like a flower shop, that attract impulse buyers should be close to the supermarket in a strip shopping center.
C) A destination store, like a shoe repair store, should be located close to the supermarket in a strip shopping center.
D) Stores that cater to consumers engaging in comparison shopping are benefited from being located in more expensive locations near the department store anchors.
E) A retailer such as Foot Locker need not be in the most expensive location because customers are in the market for this type of product before they even go shopping.

Question

Quizplus · Accepted Answer

Destination stores (e.g., a shoe repair store, Foot Locker) could be in lower traffic locations farther away from the supermarket in a strip shopping center or from department stores anchors in enclosed malls because customers in need of this service or product will seek out the store.

Locations in a Shopping Center Affect Both Sales and Occupancy