In terms of trade areas, the owner of Bubba's Bar and Grille defines his ________ as the geographic area in which 70 percent of his customers live.
A) primary trading area
B) fundamental market
C) geographic market
D) secondary trading area
E) tertiary trading area

Question

Quizplus · Accepted Answer

The primary trading area is the geographic area from which the shopping center or store site attracts 50 to 70 percent of its customers.

In Terms of Trade Areas, the Owner of Bubba's Bar