When Benjamin purchased a camera at Best Buy, the cashier asked him for his home zip code. Which of the following approaches was Best Buy using to identify the trade area for the store?
A) Customer clustering
B) Residential research
C) Financial demographics
D) Geographic research
E) Customer spotting

Question

Quizplus · Accepted Answer

Customer spotting is the process of locating the residences of customers for a store on a map and displaying their positions relative to the store location.

When Benjamin Purchased a Camera at Best Buy, the Cashier