Which of the following persons is a vendor who forms an alliance with a retailer to help gain consumer insight, satisfy customer needs, and improve performance and profit across a category?
A) Assortment supervisor
B) Category captain
C) Category manager
D) Category specialist
E) Consumer advocate

Question

Quizplus · Accepted Answer

A category captain is the vendor who works with the retailer to develop a better understanding of consumer shopping behaviors, create assortments that satisfy consumer needs, and improve the profitability of the merchandise category.

Which of the Following Persons Is a Vendor Who Forms