What is the drawback of utilizing category captains?
A) The vendor category captain could take advantage of their position and maximize their own sales.
B) Retailers tend to ignore recommendations of the category captain.
C) Retailers take advantage of the information and misuse it.
D) Retailers can take advantage of their position and minimize competing brands.
E) Vendor category captains are not in a good position when compared to retailers to manage a category.

Question

Quizplus · Accepted Answer

A potential problem with establishing a vendor as a category captain is that the vendor could take advantage of its position.

What Is the Drawback of Utilizing Category Captains