Credible commitments are tangible investments in the strategic relationship and involve spending money to improve the supplier's products or services provided to the customer.

Question

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When both parties continue to find the relationship mutually beneficial, the relationship moves into the commitment stage where they continue to make significant investments in the relationship. Credible commitments are tangible investments in the strategic relationship and involve spending money to improve the supplier's products or services provided to the customer.

Credible Commitments Are Tangible Investments in the Strategic Relationship and Involve