Home Day is a large supermarket. It recently launched its own brand of cereals called Fast Bites, equivalent to most national brands and also priced slightly lower. Therefore, Fast Bites is an example of a(n)
A) premium store brand.
B) generic brand.
C) copycat brand.
D) parallel import.
E) licensed brand.

Question

Quizplus · Accepted Answer

Premium store brands offer the consumer a product that is comparable to a manufacturer's brand quality, sometimes with modest price savings.

Home Day Is a Large Supermarket