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Customer Satisfaction Is Affected by the Amount of Time It

Question 46

Multiple Choice

Customer satisfaction is affected by the amount of time it takes to get a question answered or a problem resolved. Retailers can minimize this time taken using all of the following steps except


A) providing customers with clear and precise information.
B) requiring store employees to get their manager's approval for all customer service decisions.
C) reducing the number of employees that customers must contact to resolve their issues.
D) not assuming they know what the customers are complaining about or what solution the customers are seeking.
E) not interrupting the customers when they air their complaints.

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