Mystery shoppers give importance to all of the following aspects except
A) the attitude of the sales associate toward the shopper.
B) the manner in which merchandise was displayed in the store.
C) the knowledge of the sales associate about merchandise he or she was selling.
D) the responsiveness of the sales associate to the shopper's complaints.
E) the price of the merchandise offered at the store.

Question

Quizplus · Accepted Answer

Mystery shoppers are professional shoppers who visit stores to assess the service provided by store employees and the presentation of the merchandise. Retailers can then assess the service quality to ensure that the set service goals are being achieved. The price of the merchandise is not a consideration in determining the service level.

Mystery Shoppers Give Importance to All of the Following Aspects