Which of the following is an excellent source of information about a retailer's offering that helps in increasing customer satisfaction?
A) Discount coupons
B) Employee handbook
C) External environmental assessments
D) Customers' complaints
E) Competitors' financial performance

Question

Quizplus · Accepted Answer

Service problems and complaints are an excellent source of information about the retailer's offering. Armed with this information, retailers can make changes to increase their customers' satisfaction.

Which of the Following Is an Excellent Source of Information