Getz Plumbing Supply is a family-owned business located in a town of 200,000 residents and serves professional plumbers and their customers. The company provides a wide variety of fixtures and materials as well as convenient operating hours. Plumbers often refer their customers to Getz and if a customer purchases their fixtures from Getz, the plumber typically receives a commission of 10 to 15% on the total sale. What type of sales channel is Getz Plumbing Supply utilizing?

Question

Quizplus · Accepted Answer

Getz Plumbing Supply is utilizing over-the-counter selling as they have a physical location where customers can visit to purchase fixtures and materials directly.

Getz Plumbing Supply Is a Family-Owned Business Located in a Town