Shari drinks ice tea and purchased a 64-ounce reusable container from Casey's several months ago. She bought the cup for $8 and now gets free refills whenever she purchases 10 gallons of gasoline. Shari believes it's a great deal and makes sure her cup is clean whenever she fills up with gas. The Casey's promotion of the reusable container and gasoline purchase is designed to

Question

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The promotion is designed to retain loyal customers by offering them a benefit (free refills) when they continue to purchase gasoline from Casey's, encouraging repeat visits and purchases.

Shari Drinks Ice Tea and Purchased a 64-Ounce Reusable Container