Bella Italia is a family-owned Italian restaurant that recently opened in a strip center. The restaurant has partnered with two popular radio stations to air spots during the morning and evening drive times. The radio stations created a short spot emphasizing the restaurant's name and location to familiarize listeners with the name of the new restaurant. The objective of this advertisement is to

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The primary objective of airing spots that emphasize the restaurant's name and location, especially for a new establishment, is to create awareness among potential customers.

Bella Italia Is a Family-Owned Italian Restaurant That Recently Opened