Sylvia often watches TV while she's cooking dinner and sometimes only catches part of an advertising message as she's multitasking. The distractions of cooking and inability of Sylvia to fully concentrate on the TV means that she might miss advertisements or only catch a partial ad. Which stage of the communication process best describes what happens when Sylvia is exposed to an advertisement while cooking dinner?

Question

Quizplus · Accepted Answer

Noise in the communication process refers to any external factor that interferes with the effectiveness of the communication. In Sylvia's case, her multitasking and the distractions from cooking act as noise, preventing her from fully receiving and processing the advertisement message.

Sylvia Often Watches TV While She's Cooking Dinner and Sometimes