The element of the promotional mix where marketers seek unpaid placement of news about the company or a product in mass media or social media is called

Name: The element of the promotional mix where marketers seek unpaid placement of news about the company or a product in mass media or social media is called
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Publicity involves seeking unpaid media attention to promote a company or product, often through press releases or media events, unlike paid advertising or direct marketing efforts.

The Element of the Promotional Mix Where Marketers Seek Unpaid