Basketball great, Shaquille O'Neill can be seen on TV promoting "Icy Hot", a product designed to reduce painful muscles. This is an example of a _____ advertising appeal.

Question

Quizplus · Accepted Answer

The use of Shaquille O'Neal, a well-known celebrity, in the promotion of "Icy Hot" leverages his fame and influence to attract attention and lend credibility to the product, making it an example of a celebrity advertising appeal.

Basketball Great, Shaquille O'Neill Can Be Seen on TV Promoting