Demand for the hiking sandals marketed by the SoftShoe Company is highly elastic. As a pricing strategy consultant, you have been hired to help the firm reduce this elasticity. Choose the recommendation you would be least likely to make.
A) Introduce a unique sandal that is custom-made for hikers with significant foot problems, such as deformed toes or large bunions.
B) Promise to undercut the price of any comparable brand.
C) Market the sandal as a necessity for hikers.
D) Market the sandal as a prestigious luxury for hikers.
E) Increase the sandal's price.
Correct Answer:
Verified
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