Many food producers and restaurants believe that the best way to predict sales of a new product is to make it available to a subset of the people who are most likely to buy it. That's why General Mills would most likely use ___ to forecast sales of a new whole grain cereal.

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Test marketing involves offering a new product to a subset of potential customers to gauge its performance and predict broader market success, aligning with the strategy described for General Mills to forecast sales of a new whole grain cereal.

Many Food Producers and Restaurants Believe That the Best Way