Apple's iPhone and Samsung's Galaxy series have had some interesting advertisements over the years. With Apple's iPhone X now available, Samsung has introduced a new series of advertisements mocking the series of iPhones as constantly trailing Samsung's development across several attributes from waterproofing to the jack for the headphone. Samsung is utilizing a ________ positioning strategy.
A) competitive
B) key market characteristic
C) product use
D) product application

Question

Quizplus · Accepted Answer

Samsung is using a competitive positioning strategy by directly comparing its products to Apple's iPhones, highlighting how Samsung's developments precede those of the iPhone, thus positioning itself as the superior choice in the market.

Apple's IPhone and Samsung's Galaxy Series Have Had Some Interesting