Question 1

What are the social factors that may influence or determine consumer behavior? Describe the influence of culture on consumer behavior.

Accepted Answer

The answer of What are the social factors that may...

Question 2

When a consumer begins to feel dissatisfied with a product or service recently purchased, the anxiety they feel is called:
A) cognitive dissonance.
B) functional fixedness.
C) product revaluation.
D) mental set.

Accepted Answer

Cognitive dissonance is the psychological discomfort a person feels when their beliefs or behaviors are inconsistent with each other, such as when a consumer regrets a purchase.

Question 3

Sharon is purchasing a food processor and has done extensive research on all the models available in the market. She is convinced about a particular product and is trying to finalize a store from where to make the purchase. Sharon is in the _____ stage of consumer decision process.
A) purchase decision and purchase act
B) search
C) postpurchase evaluation
D) problem recognition

Accepted Answer

Sharon has already identified her need, gathered information, evaluated alternatives, and decided on a specific product, indicating she is in the final stages of the consumer decision process, which are making the purchase decision and executing the purchase act.

Question 4

The number of alternatives a consumer actually considers in making a purchase decision is referred to as the _____.
A) evoked set
B) postpurchase evaluation
C) evaluative criteria
D) problem space

Accepted Answer

The evoked set refers to the group of brands or products a consumer considers as options in a purchasing decision.

Question 5

Which of the following consumer problem-solving behaviors requires the least effort?
A) Extended problem solving
B) Limited problem solving
C) Routinized response behavior
D) Variety seeking buying behavior

Accepted Answer

Routinized response behavior requires the least effort from consumers as it involves making decisions based on habitual purchasing, with little thought or information search needed.

Question 6

Product features that consumers consider while choosing among alternatives are known as the:
A) evoked sets.
B) evaluative criteria.
C) heuristics.
D) problem sets.

Accepted Answer

Evaluative criteria are the various features and attributes that consumers consider when evaluating and choosing among different products or services.

Question 7

Trevor Miguel, a Mexican national, is relocating to America. He is in search of a house and is following up closely with the realtor and his agents. Trevor would be involved in which of the consumer problem-solving behaviors?
A) Routinized response behavior
B) Variety-seeking buying behavior
C) Extended problem solving
D) Limited problem solving

Accepted Answer

Trevor is involved in extended problem solving because relocating to a new country and searching for a house involves a high level of involvement and a significant amount of information gathering, which are characteristics of extended problem solving.

Question 8

The postpurchase evaluation of the consumer decision process attempts to measure the:
A) selling success experienced by the vendor.
B) follow-up effectiveness of the firm.
C) consumer satisfaction with the purchase.
D) advertising influence on the purchase.

Accepted Answer

The postpurchase evaluation phase in the consumer decision process specifically aims to assess the consumer's satisfaction with the purchase, determining whether the product or service met, exceeded, or fell short of their expectations.

Question 9

The evaluative criteria used by consumers in the decision-making process may be:
A) set aside if the consumer finds a better means of making the purchase decision.
B) used to identify alternative brands for consideration and possible purchase.
C) invoked during the first stage of the consumer decision process.
D) objective facts or subjective opinions about the alternatives.

Accepted Answer

The answer of The evaluative criteria used by consumers in...

Question 10

Consumers are more likely to experience cognitive dissonance when:
A) the purchase has been made at discount prices.
B) the purchase decision has potential economic consequences.
C) the purchased product has routine uses.
D) the product company offers excellent after-sales service.

Accepted Answer

Cognitive dissonance is more likely when a purchase decision has significant economic consequences, as consumers may worry about whether they made the right choice, especially if the purchase is expensive or important.

Question 11

What are subcultures? Why should marketers pay attention to subcultures?

Accepted Answer

The answer of What are subcultures? Why should marketers pay...

Question 12

Marketers can attempt to shape the outcome of the post purchase evaluation by:
A) helping consumers to identify potential problems or needs.
B) offering personal assistance with any problem experienced with the product.
C) attempting to convince consumers that a competing brand does not meet their criteria.
D) trying to get consumers to expand their evoked sets to include their product.

Accepted Answer

Offering personal assistance with any problem experienced with the product can help ensure customer satisfaction and positively influence the post-purchase evaluation.

Question 13

Lakshmi and Sukumar are shopping at their nearest Best Buy to purchase a new TV. They had previously planned to replace their 5-year-old TV with a new model of the same brand but were surprised by the array of brands and selection the store offers, each having a special feature. They decide to take their time and look at every type of TV available at this Best Buy location.. Lakshmi and Sukumar are exhibiting _____ decision-making style.
A) routinized
B) variety seeking
C) extended
D) limited

Accepted Answer

The answer of Lakshmi and Sukumar are shopping at their...

Question 14

Edward is looking to purchase a new laptop because he is not satisfied with the features of his old one. He gathers information from his coworkers about the new models available in the market with the desired features and lists down all the available options. The next step in Edward's decision-making process is to:
A) continue looking for more options available in the market.
B) identify the problem he is facing with his current computer.
C) purchase the product from a trusted dealer recommended by his family.
D) compare the prices and features of all the available brands in his list.

Accepted Answer

Edward has already identified his problem and gathered options. The next logical step is to compare these options (prices and features) to make an informed decision.

Question 15

The introduction of a new brand into an array of familiar brands for which a consumer has previously set evaluative criteria may create the need for:
A) limited problem solving.
B) extended problem solving.
C) routinized problem solving.
D) intensive problem solving.

Accepted Answer

Limited problem solving occurs when a consumer is faced with a new brand in a familiar product category, requiring some evaluation but not an extensive search for information.

Question 16

Marketers can influence the outcome of the evaluation stage of the consumer purchase decision process by:
A) attempting to convince consumers that certain attributes are more important than others in deciding which product to buy from among an array of them.
B) identifying which evaluative criteria are important to the individual, and pointing out which brand best meets those criteria.
C) trying to get the customer to reduce the size of the evoked set to exclude many of the choices.
D) attempting to convince the consumer to spend more than what was budgeted for the purchase to acquire more features they might prefer.

Accepted Answer

The answer of Marketers can influence the outcome of the...

Question 17

When a product purchase involves high levels of financial risk, the decision process involved in the purchase decision is known as:
A) research analysis.
B) extensive buying analysis.
C) limited problem solving.
D) extended problem solving.

Accepted Answer

When a product purchase involves high levels of financial risk, the decision process is known as extended problem solving. This process is characterized by a consumer engaging in a careful and thorough evaluation of information and alternatives before making a decision, often because the purchase is expensive, infrequent, or carries a high risk of buyer's remorse.

Question 18

Who are opinion leaders? Why are they important to marketers?

Accepted Answer

The answer of Who are opinion leaders? Why are they...

Question 19

In which of the following steps of the consumer decision-making process does the marketer try to help prospective buyers identify and identify potential needs?
A) Search
B) Problem or opportunity recognition
C) Evaluation of alternatives
D) Postpurchase evaluation

Accepted Answer

During the problem or opportunity recognition step, marketers aim to help prospective buyers realize they have a need or an opportunity that could be satisfied by purchasing a product or service. This is the initial stage in the consumer decision-making process where the consumer becomes aware of a gap between their current state and a desired state, prompting the consideration of a purchase.

Question 20

At which stage of the consumer decision-making process is cognitive dissonance most likely to occur?
A) Search
B) Evaluation
C) Purchase decision and purchase act
D) Postpurchase evaluation

Accepted Answer

Cognitive dissonance often occurs during the postpurchase evaluation stage, where consumers may experience doubts or concerns about whether they made the right decision.

Quiz 6: Consumer Behavior

What are the social factors that may influence or determine consumer behavior? Describe the influence of culture on consumer behavior.

When a consumer begins to feel dissatisfied with a product or service recently purchased, the anxiety they feel is called:

Sharon is purchasing a food processor and has done extensive research on all the models available in the market. She is convinced about a particular product and is trying to finalize a store from where to make the purchase. Sharon is in the _____ stage of consumer decision process.

The number of alternatives a consumer actually considers in making a purchase decision is referred to as the _____.

Which of the following consumer problem-solving behaviors requires the least effort?

Product features that consumers consider while choosing among alternatives are known as the:

Trevor Miguel, a Mexican national, is relocating to America. He is in search of a house and is following up closely with the realtor and his agents. Trevor would be involved in which of the consumer problem-solving behaviors?

The postpurchase evaluation of the consumer decision process attempts to measure the:

The evaluative criteria used by consumers in the decision-making process may be:

Consumers are more likely to experience cognitive dissonance when:

What are subcultures? Why should marketers pay attention to subcultures?

Marketers can attempt to shape the outcome of the post purchase evaluation by:

The introduction of a new brand into an array of familiar brands for which a consumer has previously set evaluative criteria may create the need for:

Marketers can influence the outcome of the evaluation stage of the consumer purchase decision process by:

When a product purchase involves high levels of financial risk, the decision process involved in the purchase decision is known as:

Who are opinion leaders? Why are they important to marketers?

In which of the following steps of the consumer decision-making process does the marketer try to help prospective buyers identify and identify potential needs?

At which stage of the consumer decision-making process is cognitive dissonance most likely to occur?