Enterprise Holdings seeks to achieve a 95% customer satisfaction rate, which is one of its marketing objectives. One way the company can achieve high levels of customer satisfaction is through the vehicle selection and maintaining strong relationships with automobile manufacturers to ensure Enterprise has the vehicles in stock that customers desire to rent. If Enterprise were developing a written marketing plan, which section of the plan would contain the information related to maintaining strong relationships with automobile vendors to ensure they have the vehicles customers wish to rent?

Question

Quizplus · Accepted Answer

The section on marketing strategies in a written marketing plan would include information on maintaining strong relationships with automobile vendors to ensure the desired vehicles are in stock. This is because marketing strategies outline how a company plans to achieve its marketing objectives, such as achieving a high customer satisfaction rate through a desirable vehicle selection.

Enterprise Holdings Seeks to Achieve a 95% Customer Satisfaction Rate